01 / SITESA website starts not with a layout, but with a taskIvan TishchenkoOctober 16, 20262 min readChoosing a beautiful reference is easier than answering the question: what should the visitor do? But it is with this answer that a website begins that helps business, and does not just occupy an address on the Internet.Illustration for the article · created using AIOne main scenarioSigning up for a consultation, requesting a quote, buying a product or studying a product are different tasks. The structure, content and even the location of buttons depend on them. If you try to make all actions equally important, the visitor will have to figure out where to start.Formulate the goal in one phrase: “The person understands whether the service is suitable for him and leaves a request describing the task.” Then determine what he needs to know before sending: the result of the work, stages, limitations, approximate calculation procedure and methods of communication.Structure is a sequence of questionsThe first screen explains what you are offering and for whom. The next block shows examples or expands on a sentence. Next, we need answers to doubts: how the work works, what is included in the service, and what will happen after the application.Test each section with the question “What decision does it help you make?” A block without a clear role can be shortened or removed. This is more useful than adding another screen just for the sake of volume.Materials influence designIt is better to prepare photographs, real examples of work, names of services and a description of the process before the final layout. A long headline and a short headline require different composition. Substituting real text into a finished grid at the last moment means returning to decisions that have already been made.Don't replace missing evidence with fictitious reviews or numbers. If there are no cases yet, you can honestly show the approach, demonstration project and boundaries of the proposed work.Mini-brief before the startPrepare five answers: who needs a website; what problem does it solve; what action is expected from the visitor; what materials are already available; what features are required in the first version. Specify deadlines and budget restrictions separately.The result of preparation should not be a list of wishes for flowers, but an agreed upon scenario. With him it is easier to discuss the design, estimate the scope of development and check the finished site: does it help a person go the right way without extra effort?Custom website development ↗YOUR IDEA / NEXT STEPShall we discuss your project?Tell me what you want to do. Let's analyze the problem and determine where to start.Contact me ↗NEXT ARTICLEDashboard that helps you make decisions↗← All articles