SITES FOR STARTUPSStartup websiteIvan TishchenkoOctober 17, 20264 min readA startup needs a website quickly and to the point: check demand, show the product and collect the first applications or registrations. Without unnecessary bureaucracy in the process.Why does a startup need a website?At an early stage, the site tests a hypothesis: whether people understand the offer, whether they are ready to leave a contact or register. Therefore, the first version should be light and fast.The second scenario is a site for investors and partners: it shows the team, product and market in a structured way.Minimum first versionThe first version usually consists of the first screen with the offer, a block with the problem and solution, a short description of the product, a team and an application or registration form.You shouldn’t immediately invest in dozens of pages: it’s better to release a compact version, collect feedback and refine it based on real data.Speed and IterationA startup website needs to change quickly. Therefore, I make it so that the text and structure can be updated without rewriting the entire layout.Analytics is thought through separately: which buttons are clicked, where users fall off, which wording works better.What you need to startIt is enough to tell the idea, show the product and identify the target audience. If you have mock-ups or a prototype, great; if not, we’ll put the structure together.The duration of the first version is usually shorter than that of a corporate website because the volume is smaller and decisions are made faster.Custom website development ↗YOUR IDEA / NEXT STEPShall we discuss your project?Tell me what you want to do. Let's analyze the problem and determine where to start.Contact me ↗← All articles