REAL ESTATEWebsite for a real estate agencyIvan TishchenkoOctober 17, 20264 min readIn real estate, decisions take a long time, so the site should help you compare properties and return to them, and not just show a beautiful cover.Catalog and filtersThe main tool of the agency is the catalogue. It is important for the client to quickly filter properties by area, price, area and type. The clearer the filters, the longer a person stays on the site.The property card should include photos, features, and a clear next step: contact an agent or request a viewing.Trust and expertiseReal estate is a market where trust matters. The website needs photographs of the team, the history of the agency, reviews and a clear description of the transaction process.It is useful to show not only objects, but also expertise: analysis of areas, advice on mortgages, explanation of the stages of purchase. This attracts customers at an early stage of selection.Applications and work with leadsApplications from the site should go where the agent will definitely see them: in CRM, Telegram or email. If the application is lost, the site does not make money, no matter how beautiful it is.I set up notifications and basic anti-spam protection so that the sales team receives real requests.Where to startIt’s worth starting with the structure of the catalog and an understanding of what objects will be published and in what volume. This determines whether an admin panel is needed or whether manual loading is sufficient.Send examples of properties and a list of parameters by which clients usually search for real estate. This is the basis for the future catalogue.Custom website development ↗YOUR IDEA / NEXT STEPShall we discuss your project?Tell me what you want to do. Let's analyze the problem and determine where to start.Contact me ↗← All articles