SITE FOR BUSINESSWebsite for businessIvan TishchenkoOctober 17, 20264 min readA business website is not a business card for show, but a tool that generates applications. Therefore, you need to start not with pictures, but with the question: who is the client and what should he do.Where does a business website begin?The first step is to understand what problem the site solves: it brings requests, explains a service, replaces a commercial offer, or works as a catalog. The structure and volume depend on the answer.Next, we determine the audience and what is important to them: price, deadlines, examples of work, guarantees, documents. These blocks become the basis of the first screen and key sections.Structure that brings applicationsA good structure answers customer questions in the order in which they arise. First - what you do and for whom, then - why you can be trusted, then - how much it costs and how to start.Forms should be short and the next step obvious. If the client does not understand what will happen after submitting the application, he will not submit it.Design and technical partDesign for business is not about decoration, but about clarity. Readable typography, clear hierarchy, neat accents work better than a dozen animations.Technically, the site should load quickly, look correct on a phone and be ready for indexing: titles, descriptions, canonical, robots.txt and sitemap.What you need to startTo evaluate, a short brief is enough: what you do, who your clients are, what materials are available and what must be in the first version.If there are no materials, this is not a problem: the structure and texts can be collected in the process, based on your answers and competitors’ examples.Custom website development ↗YOUR IDEA / NEXT STEPShall we discuss your project?Tell me what you want to do. Let's analyze the problem and determine where to start.Contact me ↗← All articles