RESTAURANTS AND COFFEE SHOUSESWebsite for a restaurant and coffee shopIvan TishchenkoOctober 17, 20264 min readThe website of a restaurant or coffee shop should answer in a few seconds: what kind of place it is, what kind of atmosphere it is and how to book a table or place an order.What should be on a restaurant websiteThe first thing a guest is looking for is a menu and the ability to book a table. If these actions are hidden, the visitor goes to a competitor, even if the cuisine is better. That’s why I put the menu and booking button on the first screen.The second thing is the atmosphere. Photos of the hall, dishes and team build trust. It's important to show real pictures, not just stock images.Booking and deliveryThe booking form should be short: name, phone number, date, number of guests. Every extra field reduces conversion. Notifications about new applications are sent to the administrator in Telegram so that the reservation is not lost.If there is delivery, it should be included in a separate scenario: a link to an aggregator, your own order form, or integration with an accounting system. The main thing is that the guest does not wander around the site looking for a button.Structure and designA good restaurant website is a short story: about the place, about the menu, about the people. You don't need ten sections. The first screen, menu, block about the atmosphere, reviews and contacts are enough.The design should support the mood of the establishment: warm and cozy for a coffee shop, strict and graphic for a gourmet restaurant. I match the typography and palette to the character of the place.Deadlines and what you need to startA small website with a menu and reservations usually takes 2-4 weeks. The deadline depends on the readiness of materials: photographs, texts, logo and style wishes.To get started, send a menu, photos and a short description of the concept. From there, you can put together a structure and discuss visual direction.Custom website development ↗YOUR IDEA / NEXT STEPShall we discuss your project?Tell me what you want to do. Let's analyze the problem and determine where to start.Contact me ↗← All articles