LANDINGSLanding page for a service or productIvan TishchenkoOctober 17, 20264 min readA landing page is needed when there is one specific offer and one target audience. Its task is to bring a person to the application without unnecessary transitions.When is a landing page needed?A landing page is appropriate for one service, product, promotion or event. If there are many offers and they are different, a multi-page site is better suited.The main advantage of a landing page is focus: all blocks work for one action, and a person is not distracted by other sections.Landing structureClassic structure: offer and first screen, client problem, solution, how it works, evidence (cases, reviews, numbers), price or conditions, answers to objections and the final form.The order of the blocks may change depending on the complexity of the product and how familiar the audience is with the offer.Texts and designOn a landing page, text is more important than decor. The headline should explain the benefit, not describe the company. Each block answers a specific client question.The design is subordinate to reading: contrast, rhythm, neat accents and a noticeable action button.Startup and testingAfter launching, the landing page should be checked based on data: where people leave, what buttons they press, what wording generates more applications.To start, you need a description of the proposal, audience and materials: photo, logo, reviews, if any.Custom website development ↗YOUR IDEA / NEXT STEPShall we discuss your project?Tell me what you want to do. Let's analyze the problem and determine where to start.Contact me ↗← All articles