CORPORATE SITESCorporate websiteIvan TishchenkoOctober 17, 20264 min readA corporate website solves the company’s problems: it talks about directions, shows the scale and helps partners and clients find what they need without calling.Tasks of a corporate websiteA corporate website often serves several audiences at the same time: clients, partners, applicants and investors. Therefore, it is important to separate the scenarios and not mix them in one long text.The main tasks are to show areas of activity, confirm reliability and provide clear points of contact for each group.Structure and navigationA corporate website should be easy to scale: new directions, branches, documents and news should not break the structure. Therefore, navigation and page templates are thought out in advance.The sections “About the company”, “Directions”, “Documents”, “Career” and “Contacts” require special attention - this is where information is most often sought.Trust and contentTrust is formed by specific facts: years of work, geography, certificates, projects, team. Abstract formulations about “market leadership” do not work.Content should be written based on real questions from clients and partners, and not on general marketing templates.How is the work going?First, we collect a map of sections and scenarios for each audience, then we design templates and fill them with content. This allows you to avoid rework at the layout stage.To start, you need a description of the directions, the structure of the departments and materials that you already have: presentations, documents, photographs.Custom website development ↗YOUR IDEA / NEXT STEPShall we discuss your project?Tell me what you want to do. Let's analyze the problem and determine where to start.Contact me ↗← All articles